10th Year of Sonar Istanbul

AI & Economy - Scaling Positive Impact in the Cultural Economy with AI

Prof. Dr. Dicle Yurdakul (AU Inova Neurolab)

Mehru Öztürk (Entrepreneurship Foundation)

Assoc. Prof. Dr. Gökçe Dervişoğlu Okandan (Culture Unleashed)

Serdar Paktin (Pakt Systems)

moderated by Murat Sezgi (Co-founder, 3dots)

While the current conversation around AI in the creative industries is often dominated by valid concerns—from job market disruptions and IP challenges to questions of authenticity—this panel shifts the spotlight to the immense, untapped potential for positive transformation.

Our speakers will move past the anxiety to explore exactly how we can accelerate and scale AI's positive impact within the cultural economy. The discussion will dig into highly practical applications, revealing how AI can be leveraged to streamline team organization, maximize digital tools, unlock new avenues for business development, accelerate product releases, and foster a much deeper, data-driven understanding of user needs.